12 Ways Marketers Can Make the Most of Gmail's Tabbed Inbox
Email marketing, either to promote business or share the latest announcement, is a staple for many companies. It’s still the best way to reach warm leads quickly and with minimal fuss. However, Google’s new tabbed inbox and prominent unsubscribe option has the potential to affect email marketing strategies — for good or ill.
Mashable has a great article detailing how you can make the most of Gmail's tabbed setup.