Possibly spoilt and definitely more pampered than any other generation before theirs, Millennials have baffled marketers for years. Seemingly, they are immune to traditional models of marketing and advertising.
The benefits of popups are well known to those who run websites. Among other things, these popups can help you get emails, present important information in front of readers which they might easily have missed like information about an ongoing promotion, and also kick start conversations that might solve the reader’s problems.
We’ve all seen the hamburger icon before. In fact, it’s so common on our screens today, that most of us don’t even give it much thought when we use it.