So you’ve got a brand new site and you are excited. Next thing you want to do is to get some traffic and start showing off the cool stuff you’ve got on your website. So how do you plan on going about it? Should you use pay-per-click ads or are you better off sticking with SEO?
Believe it or not, spying is a key part of a solid digital marketing strategy. It takes the trial and error out of digital marketing by allowing you to spy on your competitors and find out what works and what does not. No need to reinvent the wheel if you do not have to.
As predicted, Google has launched their latest update of informing website visitors when they are not on a secure website. This means your site could be turning folks away faster than a bouncer at a NYC nightclub.