The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Redesigning your website can be a bit of a leap in the dark. What do you keep? What do you leave out? Should you even redesign your website in the first place? These 6 steps will throw the guesswork out the window so that you redesign your website stress-free.
More often than not, how successful your business becomes depends on how strong your relationships with clients are. Here are 10 easy ways to make your clients love you and your work.
As a business person you are probably in love with your business--as you rightly should be! Your business is your brain child, your own version of how the world should work, and your website probably reflects that. But what do your customers think?
Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan. In reality a lot of website owners fail to meet this target after spending on PPC. Here are 4 ways to make sure your ads become memorable to your audience and meet your set targets.
Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.
So you’ve got a brand new site and you are excited. Next thing you want to do is to get some traffic and start showing off the cool stuff you’ve got on your website. So how do you plan on going about it? Should you use pay-per-click ads or are you better off sticking with SEO?
Believe it or not, spying is a key part of a solid digital marketing strategy. It takes the trial and error out of digital marketing by allowing you to spy on your competitors and find out what works and what does not. No need to reinvent the wheel if you do not have to.
As predicted, Google has launched their latest update of informing website visitors when they are not on a secure website. This means your site could be turning folks away faster than a bouncer at a NYC nightclub.
How do you know your website is due for an upgrade? The answers to that are as many as the websites…