The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Measure Measure Measure—it’s the only way to know what works for your site and what does not. Running a website for your business need not be a shot in the dark. Here are 6 website metrics every business should track.
We at Eternity are proud to have again earned the recognition of our peers and colleagues in…
Like any business in this information age, yours needs a website that adequately represents your values and meets your goals online. And like most people at the beginning, you want to cut back on costs so you’re thinking, “Why don’t I just create a free website rather than pay for one?”
No matter what business you are in, you need good graphic design. Here are 10 reasons why.
Your business logo is likely going to be the most recognizable aspect of your business brand. To say a logo is powerful does not even begin to describe how important they can be to your business and how it interacts with your audience.
Planning your online marketing strategy can seem like a complex undertaking. Mostly because it is! We will not sugarcoat it, this article is not meant to be a one-stop-shop for how to setup your online and digital marketing, but it is a start! At the end of the day, HOPE is not a marketing plan.
On at least a weekly basis, we here at Eternity answer the question: "Why do you recommend MODX over WordPress?". Let us count the reasons why...
Yes, they do! Very much, in fact! Online reviews often get overlooked among the slew of factors that affect SEO, but they remain important, especially if you run a local business.
In today’s mobile-first world, it is safe to assume that your customers are finding you through their mobile phones. Smartphones and mobile devices are the center of our modern existence, and we look to them for solutions to the problems we encounter throughout the day.