The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

SEO remains one of the most misunderstood elements in the digital marketing playbook. It’s time to do away with the fear; here are 5 common fears about SEO which you should definitely leave behind in 2019.
Depending on how aggressively or restrictively you want to match advertisements to keyword searches, you can choose your keyword match type when setting up your Google Ads PPC campaign. There are four main different keyword match types to choose from when advertising with Google Ads.
What is the single most important question you may have to answer for your website? “Who comes to your website?” Luckily, you have tools like Google Analytics to help you with that.
If you have gone through the trouble and expense of developing a website, you want to make sure…
Building a brand that matters, or one which customers swear by, goes beyond merely offering a great service or selling stuff. But what exactly makes a brand?
2018 is almost over folks and you know what that means. It means 2019 is just around the corner with another chance to dominate the rankings and make your website the best ROI for your business.
One of the most visited pages on your website may also be the one you probably neglect the most. That page is the About Us page. For most small businesses, this lack of attention can translate into lost sales.
The top of Google SERPs can be a wonderful place to be at: you have a profitable--and oh so delicious--helping of organic traffic, a mouth-watering dip of exposure on the side; all covered with a spicy mix of authority and trust from both Google and readers. All these flavors come together to make one sweet salad of success to be sure.
Redesigning your website can be a bit of a leap in the dark. What do you keep? What do you leave out? Should you even redesign your website in the first place? These 6 steps will throw the guesswork out the window so that you redesign your website stress-free.