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The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

With business coming in faster than a rocketship, it was time for Eternity to expand its payroll docket to include a Customer Support Specialist. Jacqui Phaneuf has joined the crew as of the end of May.
Ever wondered how to optimize your listing so that you get more results from Google My Business? Follow these 6 easy tips.
May 25, 2018 was the deadline for GDPR compliance, and you probably have a lot of questions like: How prepared am I for this new era? Does it even concern my business? What is GDPR anyway?!
Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.
Vermont is well known for being one of the most environmentally friendly states to live in within the US. Many Vermont small businesses choose to adopt this green culture into their businesses practices, and Eternity is one among these such businesses.
Kickoff meetings don’t have to be the dreary affairs they usually turn out to be. With the steps outlined below for a successful kickoff meeting, you can start seeing real results whenever you bring the team together.
A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.
The last few years brought us the rise of mobile-friendly marketing and now the next few years is about to usher in the era of mobile first marketing.
Announcing the debut of the new website for Green Up Vermont, just in time for everyone's favorite…