The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google My Business is a free tool that lets you manage how your business appears on Google Search and Google Maps. By verifying and claiming your local business via Google My Business, you are optimizing your local SEO strategy. 
Welcome to 2019, where emojis are among the most important communication tool.
If I’ve learned one thing about working with Google Search in the past 20 years, it is that Google…
Nowadays, buyers and consumers turn to reviews for validation of a product or service. Reviews can also help a company stand out among competitors and deliver insights into your business and your product or service. This will provide you and your business with feedback, ultimately explaining what you are doing well and what you can improve on. 
Is your website ADA compliant? Do you know what ADA means? If you answered "No" to either of these questions, sit back, relax, and let us share some of our ADA expertise with you.
Turn your Google Ads Campaigns into money-makers with help from our team at Eternity! 
Use hashtags to grow your business! Whether you are using a hashtag for Instagram, Twitter or…
Without some form of social media reputation management, how do you know what people are saying about your business or your brand? Social media reputation management enables a business or brand to track, monitor and eliminate negative social media material about your brand. This ultimately improves the business or brand credibility
Website traffic is both an important driver for business growth. Ensure you are driving quality traffic to your website, the right way. Below you will find 15 free and paid tactics to drive traffic to your website in a way that impacts your bottom line.