The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar

New

Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Woman seen from behind, writing a blog on a laptop in a café, with a coffee cup, pen, and papers on a wooden tabletop.

Optimization

How to Write SEO Friendly Blogs

Learn how to engage your audience and boost search rankings with strategies for choosing engaging topics and using keywords effectively.

Social Media Content Creation Tools

Social Media

Must-Have Social Media Management Tools for Businesses

Creating high-quality content that resonates with your target audience is essential for building a strong online presence. By leveraging the power of social media content creation tools you can streamline your workflow, save time, and create more engaging content that drives results.

Blog

Video Production | Content | Social Media

Using The Power of Visual Storytelling in Marketing: A Comprehensive Guide

In this blog post, we will explore five crucial categories that will empower you to leverage the full potential of visual storytelling in your marketing endeavors.

Blog

Workplace Culture

8 Keys to a Thriving Business Culture

Discover the eight crucial elements of company culture that can drive continuous improvement and success in your business.

LEGO® Buyer Persona - David Martineez

Content | Optimization | Digital Marketing

Why Buyer Personas Are Key to Effective Content Creation

Uncover the importance of Buyer Personas in content creation. Learn to tailor your marketing strategies for more personalized, impactful audience engagement.

2023 a year in review

In The News | Workplace Culture

2023: A Year In Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2023.

Eternity crew in meeting

In The News

Women Owned Web Design Firm Vermont

Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 70% female team in such a male-dominated industry.

hands holding sparkler

Email Marketing | Digital Marketing

Finishing Strong – Tips for Your Year-End Newsletter Content

There are a variety of ways to craft an engaging, memorable newsletter that will help you genuinely connect with your audience, even at this busy and sometimes hectic time of year. We’ll discuss some of our favorite ideas and help spark your imagination to discover a meaningful way to use your year-end newsletter to connect with your customers.

Chatbot AI

Digital Marketing | Content | In The News | SEO | Optimization | AI

With Everyone Using AI, How to Make Your Business Stand Out

Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.

Danielle Hazelton Video Producer at Eternity

In The News

Welcoming Danielle Hazelton to Eternity

We are so excited to welcome Danielle Hazelton as the newest crew member to the Eternity team, as our Video Producer!

Magnifying glass zoom to KEYWORD in red for SEO.

Digital Marketing | SEO

How to Choose SEO Keywords with Confidence

Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.

several blue question marks surrounding the Google logo

Optimization | Google Ads

Everything You Need To Know About Google Ads Bidding Strategies

When working with Google Ads, choosing the right bidding strategy can mean the difference between campaign success and missed opportunities. Whether your goal is to maximize clicks, get more conversions, or appear at the top of the search engine results page, we’ve got you covered. We’ll find the perfect strategy to help you achieve your marketing goals.

Person holding a black phone with the Instagram logo on the screen.

Digital Marketing

Social Media: How to Grow Your Small Business Following

To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.

Blog

SEO | Optimization | Content

SEO is Dead...Long Live SEO: The Evolution of SEO in the Age of AI

In the ever-evolving world of digital marketing, one phrase has been a constant refrain: "SEO is dead." But is it really? The answer is a resounding "no." SEO is not dead.

A magnifying glass is poised in front of a multiple computing devices including a desktop computer, a laptop, a tablet and mobile phone

Boost Your Business: The Untapped Potential of a Website Audit

Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.