The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
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Video Production
The Potential of Video Content in Digital Marketing Campaigns
In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.
Digital Marketing
Your Guide to Taking Better Social Media Phone Photography
When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.
Optimization
How to Become a Better Storyteller
In this blog post, we will discuss several storytelling tips that will help to improve your overall storytelling process. Whether you decide to use them or not is entirely up to you, however, we have noticed a significant difference when applying these simple techniques!
Optimization
How to Use Google Autocomplete for SEO
Google autocomplete is one of the most powerful tools you could have in your SEO arsenal, one that marketers and other SEO professionals have been taking advantage of for years.
Digital Marketing
Consider Using GIFS in your Social Media Marketing
Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy.
Digital Marketing | Google Ads
What Kind of Google Ads Campaign Is Best For You?
One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.
Digital Marketing
The Truth About Organic Social Media: It Takes Time
Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.
Digital Marketing | Google Ads
The Anatomy of A Google Search Ad
Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?
Design
5 Landing Page Tips for your Holiday Promotions
The holidays are never-ending, and Valentine's Day is right around the corner. When it comes to the holidays, your marketing strategy should adjust to reflect the holiday at play.
Digital Marketing
How to Reach your Audience with Location-Based Targeting
Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.
Optimization
What Are Some Tips to Convert Abandoned Shopping Carts?
As an ecommerce store, you lose sales every time a shopping cart is abandoned.
Design
6 Signs It’s Time to Update Your Website
If you’re wondering whether or not your website needs a bit of a touch up in order to catch up with the times, here are a six tell-tale signs to look out for. Your website is one of the most important tools of your marketing arsenal.
Digital Marketing
Why You Shouldn’t Be Using Popular Hashtags
Yes, you read that title correctly. You shouldn’t be using popular hashtags.
Digital Marketing
It Takes a Village: Meet our Community Partners
You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.
Digital Marketing
What is the Perfect Digital Ad Frequency?
Finding the perfect digital ad frequency is essential for the success of your business.
Digital Marketing
How Online Reviews Help Your Local Business
91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.
