What is SEO in 2015? Focus on optimizing content
Sean Jackson of Copyblogger recently said, “SEO is dead.” He continued, “not the practice, but the term.” Jackson felt, rightly so, that in recent years SEO had come to stand for the spammy, often unethical practices of sneaky “black-hat” SEO practitioners.
As Google has cracked down on these practices and as consumers have moved to other avenues of finding content (social media sites, blogs, aggregators, etc.), SEO has been swallowed whole by a much broader set of necessary considerations.
Read the full article at The Next Web.