Return to: The Engine Room

Site Launch:

August 02, 2014 by Eternity

We're excited to announce the launch of our biggest e-commerce site yet:! The engagement with WinterBoots (formerly has been multi-faceted, including migrating to Eternity Web's custom retail merchandising system, integrating cloud-based transactions and fulfillment management with Foxycart and Orderdesk, and rebranding the site for its new name.

The most powerful tool on the new site is a product builder that allows WinterBoots staff to quickly and easily add new products -- and in the footwear business, that means adding multiple permutations of color and size. The Eternity Web merchandising tool allows WinterBoots staff to quickly and easily add hundreds of product variants with push-button automation, and features direct integration with Quickbooks for automated inventory management.

The site just launched, as WinterBoots prepares for its fall and winter onslaught (sadly, coming sooner than we know!). Next steps include monitoring and improving organic search engine results and automating Google Shopping and AdWords feeds for efficient cross-platform marketing. Winter may be cold, but is hot!

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