Category: Optimization

Business can often be described as a battle between two or more companies vying to serve the same public. If you are hoping to come out on top (in the minds of your target audience) then you cannot leave anything to chance. Every bit of knowledge counts, and that includes knowledge about your competitor’s brands as well.
We have stressed several times on how Google My Business is an essential and Free resource which local businesses absolutely have to take advantage of for the benefit of their business. However, that may be about to change—the free pricing anyway.
Website slipping down the rankings? Don’t panic; here are 4 things you can do to turn things around and save the day and get back on top.
More than ever before, consumers consider the brands and businesses they patronize as an extension of themselves and their values. This means that as a business, while you may be unable to impress people with your business strategy, you can pull them in if you succeed in aligning your values with the values of your target audience.
Effective time management is important for everyone but it’s even more crucial for business owners. Even the most successful business owners know from experience that there just aren’t enough hours in the day to waste them. They also know that time is money.
How much meaningful exposure your business gets depends a lot on how well you can connect with your target audience. Here are 9 tips you can use to help you better connect with your audience.
If you have gone through the trouble and expense of developing a website, you want to make sure…
Building a brand that matters, or one which customers swear by, goes beyond merely offering a great service or selling stuff. But what exactly makes a brand?
More often than not, how successful your business becomes depends on how strong your relationships with clients are. Here are 10 easy ways to make your clients love you and your work.
As a business person you are probably in love with your business--as you rightly should be! Your business is your brain child, your own version of how the world should work, and your website probably reflects that. But what do your customers think?
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