SEO remains one of the most misunderstood elements in the digital marketing playbook. It’s time to do away with the fear; here are 5 common fears about SEO which you should definitely leave behind in 2019.
Depending on how aggressively or restrictively you want to match advertisements to keyword searches, you can choose your keyword match type when setting up your Google Ads PPC campaign. There are four main different keyword match types to choose from when advertising with Google Ads.
What is the single most important question you may have to answer for your website? “Who comes to your website?” Luckily, you have tools like Google Analytics to help you with that.
The top of Google SERPs can be a wonderful place to be at: you have a profitable--and oh so delicious--helping of organic traffic, a mouth-watering dip of exposure on the side; all covered with a spicy mix of authority and trust from both Google and readers. All these flavors come together to make one sweet salad of success to be sure.
Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan. In reality a lot of website owners fail to meet this target after spending on PPC. Here are 4 ways to make sure your ads become memorable to your audience and meet your set targets.
Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.
So you’ve got a brand new site and you are excited. Next thing you want to do is to get some traffic and start showing off the cool stuff you’ve got on your website. So how do you plan on going about it? Should you use pay-per-click ads or are you better off sticking with SEO?
Believe it or not, spying is a key part of a solid digital marketing strategy. It takes the trial and error out of digital marketing by allowing you to spy on your competitors and find out what works and what does not. No need to reinvent the wheel if you do not have to.
Publishing Google My Business posts may be the extra source you need to stand out and inch ahead of the competition. In this post we address what they are and why you should definitely get on board.
Like with everything else in life, success in digital marketing will most likely depend on how well you do the little things. Digital marketing has greatly evolved from what it was just a few years ago, and as the landscape becomes ever more crowded and competitive.