Measure Measure Measure—it’s the only way to know what works for your site and what does not. Running a website for your business need not be a shot in the dark. Here are 6 website metrics every business should track.
Planning your online marketing strategy can seem like a complex undertaking. Mostly because it is! We will not sugarcoat it, this article is not meant to be a one-stop-shop for how to setup your online and digital marketing, but it is a start! At the end of the day, HOPE is not a marketing plan.
Yes, they do! Very much, in fact! Online reviews often get overlooked among the slew of factors that affect SEO, but they remain important, especially if you run a local business.
An effective Pay-Per-Click (PPC) campaign is an integral part of any complete and successful…
It’s getting harder and harder to get the attention your business deserves over social media. There are simply too many businesses vying for attention from the same set of people.
SEO remains one of the most misunderstood elements in the digital marketing playbook. It’s time to do away with the fear; here are 5 common fears about SEO which you should definitely leave behind in 2019.
Depending on how aggressively or restrictively you want to match advertisements to keyword searches, you can choose your keyword match type when setting up your Google Ads PPC campaign. There are four main different keyword match types to choose from when advertising with Google Ads.
What is the single most important question you may have to answer for your website? “Who comes to your website?” Luckily, you have tools like Google Analytics to help you with that.
The top of Google SERPs can be a wonderful place to be at: you have a profitable--and oh so delicious--helping of organic traffic, a mouth-watering dip of exposure on the side; all covered with a spicy mix of authority and trust from both Google and readers. All these flavors come together to make one sweet salad of success to be sure.
Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan. In reality a lot of website owners fail to meet this target after spending on PPC. Here are 4 ways to make sure your ads become memorable to your audience and meet your set targets.