Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan. In reality a lot of website owners fail to meet this target after spending on PPC. Here are 4 ways to make sure your ads become memorable to your audience and meet your set targets.
Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.
So you’ve got a brand new site and you are excited. Next thing you want to do is to get some traffic and start showing off the cool stuff you’ve got on your website. So how do you plan on going about it? Should you use pay-per-click ads or are you better off sticking with SEO?
Believe it or not, spying is a key part of a solid digital marketing strategy. It takes the trial and error out of digital marketing by allowing you to spy on your competitors and find out what works and what does not. No need to reinvent the wheel if you do not have to.
Publishing Google My Business posts may be the extra source you need to stand out and inch ahead of the competition. In this post we address what they are and why you should definitely get on board.
Like with everything else in life, success in digital marketing will most likely depend on how well you do the little things. Digital marketing has greatly evolved from what it was just a few years ago, and as the landscape becomes ever more crowded and competitive.
Sometimes the trick to a solid SEO strategy lies not in what you must do, but rather in what you must NOT do. Here are 6 SEO faux pas which can hurt your website’s Google ranking.
Hashtags are more than just another gimmick the kids have come up with to keep you forever confused on social media. When used properly, they can cause your content to stand out, explain the content of your posts, showcase your brand, and inspire your audience to #takeaction.
Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.
A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.