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Category: Digital Marketing

Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.
A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.
Repetitive tasks have a way of tying you down and restricting you to working in your business rather than on it. That’s why automation is so important.
Gone are the days of simply relying on traditional media like radio, tv and print to promote your business and attract customers. While those channels can still be effective, they are simply not enough on their own.
Email is still one of the best channels for marketing and building relationships with your readers, and that does not seem ready to change anytime soon. In the meantime, businesses and marketers are still wondering about the best time to send email campaigns.
An effective Pay-Per-Click (PPC) campaign is an integral part of any complete and successful…
Every new year ushers in a sense of hope, the chance to start afresh and correct errors made in the previous year…and this applies even in your marketing strategy.
The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year.
Long story short, Facebook is implementing sweeping changes to their user’s News Feeds that will reduce the number of business posts they see and increase the number of posts they see from friends and family.

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