Digital Marketing is one of the most cost-effective forms of marketing. Especially when compared to traditional advertising channels like tv, radio and print. Not only can you target specific demographics and behaviors, it also is highly trackable, giving you deep insight into how your campaigns are performing.
There are billions of stars in the universe, how is anyone supposed to find mine?
You'd be right to ask this question. The Internet is growing exponentially every day and becoming increasingly crowded by the competition. That's no accident; businesses are flocking to the internet because that's where customers are. Eternity takes pride in building and implementing strategies to drive traffic that converts with highly optimized websites.
Pay-Per-Click (PPC) puts your ad in front of a customer at the exact moment they’re making a decision. The ad is placed on your target audiences' search engine results pages for them to click on. Eternity's goal is to turn that click into a conversion, because it’s a cost-per-click (CPC). So advertising to the right people in the right moment is key.
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It should not be looked at as a replacement for other forms of marketing, but instead and integral ingredient of your marketing strategy mix. Eternity has a team of content gurus that will build your content strategy, develop an editorial calendar and put the plan into action.
We are fans of marketing automation here at Eternity. For our clients that are not managing their social media actively, we will build in content automation to pull blog posts from their website into their appropriate social media channels. However, we also believe that there should be a dedicated manager of social media channels and we can assist clients with strategy, content and management for their social media channels. We primary work with Facebook, Instagram and LinkedIN.
Email is still one of the best channels for marketing and building relationships with your readers, and that does not seem ready to change anytime soon. We can assist our clients with the strategy, content creation, email newsletter template design and implementation to attract new business and actively engage their existing customers.
We analyze countless data points that tell us exactly what's working and what's not. Our strategies are both organic and responsive. By carefully evaluating the strengths and weakness of your current approach, we are able to adapt our strategy to achieve optimum results that we can measure in real time. These analytics management strategies help turn data into real, actionable decisions to match your goals and Key Performance Indicators (KPIs.)