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Color in Design | The Silent Salesman

October 27, 2013 by Mike Lannen
Tags: Design

Of all the forms of non-verbal communication, color is by far the most instantaneous method of conveying messaging and its meaning. Color stimulates emotion and drives decisions that we make. Color creates the first impression of any design when we view it.

We take color very seriously here at Eternity Web wether we are designing a logo, brochure, email campaign or website.

Color is a silent salesman.

Red

  • Powerful and popular
  • Your heart rate increases and your blood pressure rises
  • Red creates the highest level of arousal in humans
  • Exciting and dynamic

Orange

  • Stimulates the appetite
  • Playful and happy
  • Great for inexpensive products
  • Can sometimes be seen as "loud"

Yellow

  • Heat, light and warmth
  • Cheerful, mellow and soft
  • Eye-catching
  • Strength

Blue

  • Trustworthy, dependable and committed
  • Inspires confidence
  • Restful, soothing and tranquil
  • Security

Green

  • Nature
  • Honesty
  • Refreshing and fresh
  • Elegant and upscale

Purple

  • Creative and eccentric
  • Regal
  • Cutting-edge
  • Delicate and refined

White

  • Innocence and hope
  • Purity and simplicity
  • Clean and friendly

Black

  • Dramatic and mysterious
  • Elegant and expensive
  • Durable and solid

Grey

  • Man-made
  • Practical
  • Mature
  • Technical

Brown

  • Natural and earthy
  • Laid back
  • Warm and simple

Silver

  • Classic, cool and expensive
  • Hard edged and futuristic

Gold

  • Classic, warm and expensive
  • Lush and opulent
  • Radiant

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