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Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

Digital Marketing | Google Ads

Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns

There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!

Digital Marketing | Social Media

Organic vs. Paid Social Media: What's the Difference?

Paid social media and organic social media are two different things, and it's important to understand the difference between the two.

In The News

Welcoming Holly Buttura to Eternity

We are pleased to welcome Holly Buttura to the Eternity team, as our new Content & SEO Specialist. Get to know Holly through the blog, or get in contact with us if you are interested in working together.

In The News

The Surprising History of "Hello": Origins and Evolution of the Greeting

What do you say when you answer the phone? If you're like most people, you say "hello." It's such a common, everyday word. But where did it come from?

Digital Marketing

The 10 Best Online Courses on Digital Marketing (Free & Paid)

In this blog post, you'll find information about the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.

In The News

Welcoming Maria Black to Eternity

Maria Black is joining the Eternity crew as our new Social Media Content Creator.

Digital Marketing

Google My Business: Tips to Take Full Advantage

Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.

Design

Best Website Navigation Practices for 2022

2022 is bringing a lot of change, and we are having to adjust and adapt as quickly as possible. The world of technology in and of itself is constantly innovating new solutions that can be applied to challenges that continue to arise.

A computer on a desk with plants and a lamp and notebook. On the computer someone is going to create a new responsive search ad.

Digital Marketing

Responsive Search Ads: Everything You Need to Know

Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.

Digital Marketing

Everything You Need to Know About Keyword Intent

When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.

Digital Marketing | Social Media

3 Ways to Inspire Your Social Media Content Creation

Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.

Digital Marketing

Why Your Website Should Have a Blog

Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.

Digital Marketing

6 Tips for Writing Content Regularly

Here are six tips to help get yourself back on track and writing regularly again.

Design

Our Newest Crew Member - Jena Durell

On January 10th our crew grew once more, with the addition of Jena Durell as Google Ads Intern. Jena will be assisting Shawna Shortsleeve with Google Ads management.