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Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

Social Media

The 5-Step Social Media Strategy That Will Take Your Small Business To The Next Level

There’s no question about it – having a social media strategy for your small business is essential for increasing brand awareness, driving sales, and reaching your target audience. Learn more about how you can do this in five simple steps.

Email Marketing for small business with finger on tablet and email icons floating into a yellow background

Digital Marketing | Email Marketing

Case Study: How We Built An Email Marketing Campaign For Our Small Business Client

We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.

In The News

Welcoming Sophie Bodnar to Eternity

Welcoming Sophie Bodnar who recently joined the Eternity Crew as the new Digital Marketing Assistant.

Digital Marketing Graphics with little icons

Digital Marketing | Google Ads | SEO | Social Media | Optimization

How Much To Spend On Digital Marketing

The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.

SEO spelled using wooden blocks next to content, keywords, links and blogs signs

Optimization | SEO

How To Make The Most Of Your Content & Improve SEO

SEO is an important part of any content marketing campaign. By optimizing your content for search engines, you can help your target audience find your site more easily.

In The News

Welcoming Kalei Winfield to Eternity

We're thrilled to have Kalei Winfield join the Eternity crew as our new web design and developer!

Digital Marketing | Google Ads

What Are Google Ads Keyword Match Types and How Should You Use Them

There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.

young woman standing in the doorway of a cute shop with plants in the window smiling with arms folded in front of her

Digital Marketing | Email Marketing

The Top 8 Benefits Of Email Marketing For Small Businesses

An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.

Digital Marketing | Google Ads

Why You Shouldn't Search For Your Own Google Ads

There are a few reasons why searching for your own ads has a negative impact on your Google Ads campaign. In this blog post, we'll discuss why trying to find your own Google Ads is a bad idea.

Digital Marketing | Google Ads | SEO | Social Media

What's Missing From Your Digital Marketing Strategy?

The Digital Marketing Puzzle: All the Pieces You Need to Complete Your Digital Marketing Strategy.

Design

Website Design Tips for Small Businesses

An aesthetically pleasing website can be the difference between converting visitors into customers. In this article, we'll explore why design matters and provide tips for making your business's online presence stand out in a competitive field!

wooden blocks stacked on top of each other with the words lover, magician, explorer, innocents, creator, sage, outlaw, hero, jester, everyman, caregiver, and ruler written individually on each. The creator block is being pulled out from the middle by a person's thumb and forefinger

Digital Marketing

Brand Archetypes: What Are They And Why Are They Important?

A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.

Optimization | SEO

Best Practices for On-Page and Off-Page SEO

On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.

A laptop open to Google Search with a plant nearby and a calendar to the right of it. Sticky notes above referencing google ad extensions

Google Ads | Digital Marketing

Google Ads Extensions: Best Practices & Why You Should Be Using Them

Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.