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The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

It’s probably already happened to you before. You’re sitting in your living room, grateful for the weekend rest and relishing the chance at some much needed relaxation, when you hear your phone ping in your pocket.
It’s always been usual practice to emphasize more of your SEO resources towards generating organic traffic for your website, instead of paid traffic. It made sense since organic search links were attracting 70% of the clicks.
Eternity is proud to announce the launch of the brand-new PT360 website!  We worked with the…
Every web developer worth his salt knows that a web development project might entail more pitfalls than are apparent at the beginning. Whether it’s during the development process or the during the crucial maintenance period afterwards, you never know when there might be a hiccup.
What’s the biggest fear in the world? No, it’s not the fear of snakes, neither is it the fear of spiders. It’s not even the fear of spider-snakes—if such a thing actually exists. The biggest fear in the world is much worse. It is the fear of separation from your mobile phone!
We get it. Really, we do! Your project means the world to you, and your website is an important part of that. You’ve spent countless hours, sleepless nights, and so many dollars up to that point that you’ve lost count. How does anybody, expect you to just completely entrust it to the care of somebody whose existence you had no idea of a mere few hours ago?
So you’re taking the big step, pushing your fears aside to finally start that business you’ve always wanted. You’ve read all the blog posts, listened to a plethora of podcasts, and consulted your lucky stars.
Search engines are constantly improving and updating their search algorithms in order to give searchers the best user experience possible. Let’s face it, the world of SEO will forever be a changing landscape.
Hang around a business person long enough, and you are bound to hear the term ROI at least once.…