The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Your business logo is likely going to be the most recognizable aspect of your business brand. To say a logo is powerful does not even begin to describe how important they can be to your business and how it interacts with your audience.
Planning your online marketing strategy can seem like a complex undertaking. Mostly because it is! We will not sugarcoat it, this article is not meant to be a one-stop-shop for how to setup your online and digital marketing, but it is a start! At the end of the day, HOPE is not a marketing plan.
On at least a weekly basis, we here at Eternity answer the question: "Why do you recommend MODX over WordPress?". Let us count the reasons why...
Yes, they do! Very much, in fact! Online reviews often get overlooked among the slew of factors that affect SEO, but they remain important, especially if you run a local business.
In today’s mobile-first world, it is safe to assume that your customers are finding you through their mobile phones. Smartphones and mobile devices are the center of our modern existence, and we look to them for solutions to the problems we encounter throughout the day.
An effective Pay-Per-Click (PPC) campaign is an integral part of any complete and successful…
It’s getting harder and harder to get the attention your business deserves over social media. There are simply too many businesses vying for attention from the same set of people.
How long before I rank as #1 for my keywords? That’s the most common question which SEOs have to deal with, and probably also the hardest to answer. And this is because of the many variables involved.
Effective time management is important for everyone but it’s even more crucial for business owners. Even the most successful business owners know from experience that there just aren’t enough hours in the day to waste them. They also know that time is money.