The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Website slipping down the rankings? Don’t panic; here are 4 things you can do to turn things around and save the day and get back on top.
Spring! What a great time of renewal, revaluation, and letting the fresh air in—especially when it comes to your marketing. Inject a little warmth and some fresh energy into your marketing during this warm season with the following tips.
Before you embark on that next web design project, here are 8 questions you should communicate with your potential web designer to ensure a successful and satisfactory outcome.
More than ever before, consumers consider the brands and businesses they patronize as an extension of themselves and their values. This means that as a business, while you may be unable to impress people with your business strategy, you can pull them in if you succeed in aligning your values with the values of your target audience.
More and more people are finding the products and services they need by searching for them through Google. Smart businesses are already investing in local SEO to capitalize on all that traffic. Here are 12 ways how you can do the same for your business:
Measure Measure Measure—it’s the only way to know what works for your site and what does not. Running a website for your business need not be a shot in the dark. Here are 6 website metrics every business should track.
We at Eternity are proud to have again earned the recognition of our peers and colleagues in…
Like any business in this information age, yours needs a website that adequately represents your values and meets your goals online. And like most people at the beginning, you want to cut back on costs so you’re thinking, “Why don’t I just create a free website rather than pay for one?”
No matter what business you are in, you need good graphic design. Here are 10 reasons why.