Spring! What a great time of renewal, revaluation, and letting the fresh air in—especially when it comes to your marketing. Inject a little warmth and some fresh energy into your marketing during this warm season with the following tips.
More than ever before, consumers consider the brands and businesses they patronize as an extension of themselves and their values. This means that as a business, while you may be unable to impress people with your business strategy, you can pull them in if you succeed in aligning your values with the values of your target audience.
More and more people are finding the products and services they need by searching for them through Google. Smart businesses are already investing in local SEO to capitalize on all that traffic. Here are 12 ways how you can do the same for your business:
Measure Measure Measure—it’s the only way to know what works for your site and what does not. Running a website for your business need not be a shot in the dark. Here are 6 website metrics every business should track.
Like any business in this information age, yours needs a website that adequately represents your values and meets your goals online. And like most people at the beginning, you want to cut back on costs so you’re thinking, “Why don’t I just create a free website rather than pay for one?”