The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

As a website owner, you want to get the most return from your website by having as many eyeballs on it as possible. And to that end, you have probably wondered: between SEO and social media, which drives more leads?
The fact that 96% of people who come to your website are not ready to buy is enough to keep you up at night. Only 4% are ready to convert the first time they land on your website
As the number of websites online increase every day, you want to make sure your website continues standing out and receiving the attention it deserves. Here are 12 ways to make your website more competitive.
Given that you are likely to be as emotionally invested in your business as the next entrepreneur, you may be inclined to give it a name after your own heart. And nobody would blame you.
Designing and developing a website works best when the developer steers clear of the one-size-fits-all approach. After all, every website is different. That said, there are generally 6 phases that make up every web development process (including ours).
Worried about your website’s conversion rate? Here are 4 web design mistakes you may need to correct.
Overcome your writer’s block with these awesome tools for generating content ideas for your blog.
Business can often be described as a battle between two or more companies vying to serve the same public. If you are hoping to come out on top (in the minds of your target audience) then you cannot leave anything to chance. Every bit of knowledge counts, and that includes knowledge about your competitor’s brands as well.
We have stressed several times on how Google My Business is an essential and Free resource which local businesses absolutely have to take advantage of for the benefit of their business. However, that may be about to change—the free pricing anyway.