Business can often be described as a battle between two or more companies vying to serve the same public. If you are hoping to come out on top (in the minds of your target audience) then you cannot leave anything to chance. Every bit of knowledge counts, and that includes knowledge about your competitor’s brands as well.
We have stressed several times on how Google My Business is an essential and Free resource which local businesses absolutely have to take advantage of for the benefit of their business. However, that may be about to change—the free pricing anyway.
Spring! What a great time of renewal, revaluation, and letting the fresh air in—especially when it comes to your marketing. Inject a little warmth and some fresh energy into your marketing during this warm season with the following tips.
More than ever before, consumers consider the brands and businesses they patronize as an extension of themselves and their values. This means that as a business, while you may be unable to impress people with your business strategy, you can pull them in if you succeed in aligning your values with the values of your target audience.
More and more people are finding the products and services they need by searching for them through Google. Smart businesses are already investing in local SEO to capitalize on all that traffic. Here are 12 ways how you can do the same for your business:
Measure Measure Measure—it’s the only way to know what works for your site and what does not. Running a website for your business need not be a shot in the dark. Here are 6 website metrics every business should track.