The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

If you’ve owned a website or run a blog with a registered domain name for long enough, you may have received several seemingly credible invoices by mail or another medium, asking for several hundred dollars for domain renewal. It’s time you learned how to identify scams that target domain owners by asking them to pay for fake domain renewals.
The best place to hide a dead body is page 2 of Google--perhaps the reason we SEOs find that meme so hilarious is because it is so unbelievably true. You know you are desperate for a solution when you find yourself clicking over to page 2 of Google.
SEO remains one of the most misunderstood elements in the digital marketing playbook. It’s time to do away with the fear; here are 5 common fears about SEO which you should definitely leave behind in 2019.
Depending on how aggressively or restrictively you want to match advertisements to keyword searches, you can choose your keyword match type when setting up your Google Ads PPC campaign. There are four main different keyword match types to choose from when advertising with Google Ads.
What is the single most important question you may have to answer for your website? “Who comes to your website?” Luckily, you have tools like Google Analytics to help you with that.
If you have gone through the trouble and expense of developing a website, you want to make sure…
Building a brand that matters, or one which customers swear by, goes beyond merely offering a great service or selling stuff. But what exactly makes a brand?
2018 is almost over folks and you know what that means. It means 2019 is just around the corner with another chance to dominate the rankings and make your website the best ROI for your business.
One of the most visited pages on your website may also be the one you probably neglect the most. That page is the About Us page. For most small businesses, this lack of attention can translate into lost sales.