The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Publishing Google My Business posts may be the extra source you need to stand out and inch ahead of the competition. In this post we address what they are and why you should definitely get on board.
Like with everything else in life, success in digital marketing will most likely depend on how well you do the little things. Digital marketing has greatly evolved from what it was just a few years ago, and as the landscape becomes ever more crowded and competitive.
The average business professional spends four hours a day on email! That’s thirty hours a week. A thousand hours a year. Yup. Wow. We are going to show you how to cut that in half!
Sometimes the trick to a solid SEO strategy lies not in what you must do, but rather in what you must NOT do. Here are 6 SEO faux pas which can hurt your website’s Google ranking.
Hashtags are more than just another gimmick the kids have come up with to keep you forever confused on social media. When used properly, they can cause your content to stand out, explain the content of your posts, showcase your brand, and inspire your audience to #takeaction.
Google displays the local 3-Pack of Google Maps before organic results across all devices. For a local business, there is no better place where you would rather rank. But how do you get there?
You remember that time you visited a website and left, and then started seeing its ads everywhere else online? It was eerie wasn’t it? Also kind of annoying. That’s remarketing for you, and it can do wonders for your business.
With over 7.5 billion mobile subscriptions worldwide, incorporating text messaging into your business operations may no longer be an option but an absolute must.
Ever heard of Google’s position 0? It’s the new top spot which everybody is vying for, and probably you should too. In this post we share with you 5 steps towards claiming this top spot. But first things first: what is Google’s position 0 and why is it so important?