The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
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Video Production
The Potential of Video Content in Digital Marketing Campaigns
In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.
In The News
Our Client Demeter Fragrance is featured in USA TODAY
We were excited to see our long-time client Demeter Fragrance was featured in USA TODAY for their newly released kitten fur fragrance.
Optimization
Organic SEO Tips for 2017
Our friends at Moz churn out fantastic search and SEO advice regularly.
Optimization
Geotargeting, Near Me searches, and Google results
If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.
Optimization
2017 Website Checklist: ADA Compliance
In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).
Optimization
On "How to Rank #1 in Google"
Matthew Barby, the "learn SEO from a Pro" guy, has provided us all with an invaluable service to wrap up the year 2016: He's analyzed 1 million different URLs that appear on page 1 of Google.
Optimization
Benefits of Live Chat on your Website
If you’re reading this blog post, then you probably already know that live chat is a system that enables you to chat with visitors of your website in real time.
Design
New website launch: City of Barre, Vermont
Like many municipalities, the City of Barre's website was a mess.
Optimization
What Google is Looking for In Your Website
A lot of news has been made about Google's Panda algorithm update, which rolled out over the past 4 weeks, and which was designed to demerit sites with bad content links while restoring search results for sites that had seen serious traffic drop-offs in organic visitors to specific keywords since the first Panda release in 2015.
Site Launches
Website Launch: VCRHYP
Congratulations to the Vermont Coalition for Runaways and Homeless Youth Programs (VCRHYP) on its brand-new website!
Optimization
Top 5 Ways To Get A Return On Your Website
Receiving a return on your investment is always a goal no matter what the medium. At Eternity, it is our number one priority with every project we take on.
Optimization
On-Page SEO in 2016: The 8 Principles for Success
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before.
Design
Google Fonts Redesign!
Another major ux/ui overhaul for one of Google's children.
MODX
Why You Need a Website with a CMS
A big part of what we do at Eternity is to give advice to our clients, and to our prospects before they become our clients.
In The News
Eternity Client, Espresso Bueno, In The News!
Our client and favorite coffee shop in the world, Espresso Bueno, was in the local news this week. Way to go Elizabeth and crew!
Optimization
Organic Traffic Observations for Early 2016
As we review our clients' websites to see how trends are shaping up so far in 2016, a big area of focus, of course, is on organic SEO.
