The Engine Room

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Many business owners, executives, and small-business professionals don't understand the difference between paid search and "organic" search, and as the Internet becomes the primary marketing vehicle for nearly every business.
You've probably noticed the trend in the past few years in website and software design where websites and apps look "simpler" than they used to. There is a definite movement in website design away from "3-D" design to more flat design techniques.
Mashable.com asked a panel of 13 successful entrepreneurs to share their best advice for generating…
This interactive website / book is such an amazing guide for typography. Whether you are a seasoned…
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over…
There may not be a designer on the planet who hasn’t heard of Comic Sans. In fact, there may not be any computer-using non-designers who aren’t familiar with — and don’t have an opinion about — Comic Sans.
For several years now, the mantra for getting your site indexed on Google and for generating clicks has been “content is king." Google itself has said as much by promoting many testimonials and articles on its own sites.
Earlier this year, Mashable.com named 2013 the Year of Responsive Web Design. And rightly so, as businesses struggle to ensure that their websites can be viewed on the huge number of handheld and tablet devices in use.
Despite how great your products are or the amount of traffic your marketing initiatives drive to your website, conversions are hard to come by.