Many business owners, executives, and small-business professionals don't understand the difference between paid search and "organic" search, and as the Internet becomes the primary marketing vehicle for nearly every business.
You've probably noticed the trend in the past few years in website and software design where websites and apps look "simpler" than they used to. There is a definite movement in website design away from "3-D" design to more flat design techniques.
There may not be a designer on the planet who hasn’t heard of Comic Sans. In fact, there may not be any computer-using non-designers who aren’t familiar with — and don’t have an opinion about — Comic Sans.
For several years now, the mantra for getting your site indexed on Google and for generating clicks has been “content is king." Google itself has said as much by promoting many testimonials and articles on its own sites.
Earlier this year, Mashable.com named 2013 the Year of Responsive Web Design. And rightly so, as businesses struggle to ensure that their websites can be viewed on the huge number of handheld and tablet devices in use.