SEO remains one of the most misunderstood elements in the digital marketing playbook. It’s time to do away with the fear; here are 5 common fears about SEO which you should definitely leave behind in 2019.
Depending on how aggressively or restrictively you want to match advertisements to keyword searches, you can choose your keyword match type when setting up your Google Ads PPC campaign. There are four main different keyword match types to choose from when advertising with Google Ads.
One of the most visited pages on your website may also be the one you probably neglect the most. That page is the About Us page. For most small businesses, this lack of attention can translate into lost sales.
The top of Google SERPs can be a wonderful place to be at: you have a profitable--and oh so delicious--helping of organic traffic, a mouth-watering dip of exposure on the side; all covered with a spicy mix of authority and trust from both Google and readers. All these flavors come together to make one sweet salad of success to be sure.
Redesigning your website can be a bit of a leap in the dark. What do you keep? What do you leave out? Should you even redesign your website in the first place? These 6 steps will throw the guesswork out the window so that you redesign your website stress-free.