As a business person you are probably in love with your business--as you rightly should be! Your business is your brain child, your own version of how the world should work, and your website probably reflects that. But what do your customers think?
Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan. In reality a lot of website owners fail to meet this target after spending on PPC. Here are 4 ways to make sure your ads become memorable to your audience and meet your set targets.
So you’ve got a brand new site and you are excited. Next thing you want to do is to get some traffic and start showing off the cool stuff you’ve got on your website. So how do you plan on going about it? Should you use pay-per-click ads or are you better off sticking with SEO?
Believe it or not, spying is a key part of a solid digital marketing strategy. It takes the trial and error out of digital marketing by allowing you to spy on your competitors and find out what works and what does not. No need to reinvent the wheel if you do not have to.
As predicted, Google has launched their latest update of informing website visitors when they are not on a secure website. This means your site could be turning folks away faster than a bouncer at a NYC nightclub.
As a small business owner you probably already know the struggle involved with managing all the entries in your Customer Relationship Manager (CRM) software. It can take hours to match the information in your database with that of your many prospects on LinkedIn. But all that could be a thing of the past with LinkMatch.