The Eternity Blog

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Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

Digital Marketing

How to Get Started with Retargeting

The fact that 96% of people who come to your website are not ready to buy is enough to keep you up at night.

Optimization

12 Ways to Make Your Website More Competitive

As the number of websites online increase every day, you want to make sure your website continues standing out.

Design

Don’t Follow Your Heart When Naming Your Business

Given that you are likely to be as emotionally invested in your business you may be inclined to give it a name after your own heart.

Optimization

6 Phases of the Web Design and Development Process

Designing and developing a website works best when the developer steers clear of the one-size-fits-all approach.

Design

Avoid These 4 Web Design Mistakes to Improve Your Conversion Rate

Worried about your website’s conversion rate? Here are 4 web design mistakes you may need to correct.

Digital Marketing

Awesome Tools for Generating Content Ideas for Your Blog

Overcome your writer’s block with these awesome tools for generating content ideas for your blog.

Optimization

You Should Know Your Competitor’s Brand As Well As Your Own

Business can often be described as a battle between two or more companies vying to serve the same public. How can you win?

Optimization

Google to Charge for “Google My Business”?

We have stressed several times on how Google My Business is an essential and Free resource. However, that may be about to change.

Optimization

4 Things to Do If Your Google Rankings Drop

Website slipping down the rankings? Don’t panic; here are 4 things you can do to get back on top!

Digital Marketing

7 Secrets to Spring Clean Your Marketing Efforts

Spring! What a great time of renewal and revaluation — especially when it comes to your marketing.

Design

8 Essential Web Design Questions Which Companies Should Ask Clients

Here are 8 questions you should communicate with your potential web designer.

Optimization

Super Charge Your Marketing and PR with Social Good

More than ever before, consumers consider the brands they patronize as an extension of their values.

Digital Marketing

12 Ways to Improve Your Local SEO Right Now

More people are finding the products and services they need primarily by searching for them through Google.

Digital Marketing

6 Website Metrics Every Business Should Track

Measure Measure Measure—it’s the only way to know what works for your site and what does not.

In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award (Again)

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2019 Vermont Business Magazine Best Website Developer Award!