The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

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Design

​Why Is It Important for Dentists to Invest In SEO?

Search engine optimization (SEO) is a marketing technique that focuses on increasing online traffic to your website for your dental practice.

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In The News

Resources for your Business During Uncertainty

As communities throughout not only Vermont, but also the world respond to COVID-19 (coronavirus), we know that this time presents unique challenges and anxiety for individuals and businesses.

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In The News

COVID-19: Eternity is Working Remote

We at Eternity are concerned about the spread of COVID-19. We are still working but our office is closed to the public.

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In The News

​Our Newest Crew Member - Shawna Shortsleeve

Eternity welcomes Shawna Shortsleeve to the Eternity team as our new Digital Marketing Assistant.

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Digital Marketing

​6 Copywriting Hacks to Boost Website Conversions

It is likely that you have a website not only for altruistic purposes but also to increase profit.

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Design

​Five Steps To Creating a Website Sitemap

The website sitemap is the step in the website project that will set the tone for your entire website. It is a hierarchical listing of a website’s pages, that includes details regarding the page intent, content and functionality.

Blog

Design

​Why You Need A Website Wireframe First

As a website design and development business, we cannot stress enough the importance of developing a website wireframe. It is essentially the skeleton of your website.

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Design

​What is Influencer Marketing and How Can It Help Your Business?

Influencer Marketing is when your business partners with people of influence in order to help them with their online marketing.

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Digital Marketing

​How to Create a Content Calendar

All the best marketing campaigns started with a plan.

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In The News

2019: A Year in Review

2019 is practically behind us. But before we speed forward, we're taking a moment to look back and reflect on another year filled with growth, client success and website launches.

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In The News

Celebrating 20 Years

20 years ago, our Founder Mike Lannen made it his mission to make the web a better place.

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In The News

How Eternity Gives Thanks

It is a time to give back to the community, show your appreciation to the ones you love, and spread kindness to everyone around you. 

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Optimization

How To Optimize Your Google My Business Listing

Google My Business is a free tool that lets you manage how your business appears on Google Search and Google Maps.

Blog

Design

The Importance of Emojis

Welcome to 2019, where emojis are among the most important communication tool.

Blog

Optimization

Google’s Most Important Algorithm Update in 5 Years: BERT

The most recent change named BERT, is one the the most impactful updates to the algorithm in the past 5 years.