Return to: The Engine Room

7 Secrets to Spring Clean Your Marketing Efforts

May 16, 2019 by Eternity

Spring! What a great time of renewal, revaluation, and letting the fresh air in—especially when it comes to your marketing. Inject a little warmth and some fresh energy into your marketing during this warm season with the following tips:

1. Update Your Logo

Logo redesign should never be taken lightly; after all it is one of the most recognizable parts of your business. That said, your logo can begin to feel a little stale if you fail to revamp it from time to time in order to keep up with the times.

Don’t shy away from taking a step back and looking at your logo to see if it has begun to show its age. Many companies and businesses around the world have done this and come out better for it. Sometimes, a simple refresh is all you need to inspire business growth.

2. Review Your Branding on Digital Media and Your Marketing Collateral

As you go about injecting some new life into your digital assets, you don’t want to leave the print collateral behind. Your brand presence and marketing should be cohesive and consistent throughout, whether online or offline.

So review your look on digital media like your email signature, your logo, your website, and social media channels; and then turn and do the same for your print marketing materials to make sure that customers are not getting confused by your brand.

3. Refresh Your Presence on Social Media

If you can’t remember the last time you changed your profile picture or cover photos on your social media accounts then it’s time to hit he refresh button. Don’t just put up random pictures however, ensure that you make the same changes across all your accounts so that customers across all channels feel that they are on the same page even as they appreciate the fresh new look.  Changing your social media look will also inspire a wave of engagement across all your social media channels as your fans appreciate the new look, and that is a good thing. At the same time, you want to also look beyond graphics to ensure that your contact information and other details are still accurate.

4. Re-Fuel Your SEO

SEO (Search Engine Optimization) remains a key part of doing business online. As you renew your marketing strategy you want to make sure that you check where your site is ranking, where you are getting your traffic from, and how you can optimize to improve on SEO results. You also want to go through your older content and keyword list to update where necessary. In this way you can keep up with searchers and the new queries with which they are finding your content.

5. Update Your Passwords

50% of people have not changed their passwords for a year, and 20% have not changed them ever. In addition to that, most people make the mistake of using the same password across multiple platforms. Use this Spring cleaning session to update your passwords and establish a regular calendar for changing them in the future.

6. Review Contact Lists

Take a look at the contact list which your business uses to stay in touch with leads and prospects. Is the information up-to-date and relevant? Remove any undeliverable emails and correct any syntax errors that may be causing emails to bounce.

7. Evaluate Your Website

Finally, take a look at your website. Is it greying around the corners as it begins to show its age? Has it been a few years since your last redesign? Maybe it’s time you called your web designer for a chat over coffee. Sometimes all your marketing needs to turn a new lease on life is a little facelift for your website.

Spring is a time of new begins and new life as the cold recedes and the warmth returns. There is no reason why your marketing should be left behind. A lot of these tips given are easy to implement, starting today. We love spring cleaning over here at Eternity and we would love to chat if  you want some help!

Let's Talk